Promotion & Marketing


The first Thursday of every month is a special time on Penn Corridor. Take a ride (or a walk) on Penn Street in Reading or Penn Avenue in West Reading and Wyomissing and take advantage of everything the Corridor has to offer. Visit cool shops, go to great restaurants, and explore arts and entertainment venues.

Tony Grimm, Former Berks County Chamber of Commerce President

Just look for the bright pink balloons. Wherever you see them, you'll know it's part of the excitement of Thursday on Penn.

For a full schedule of Penn Corridor events, click here.

Managing annual community events that celebrate the town, itís history and itís future are an integral part of the Foundationís work. Improving West Readingís image and presenting the Borough as a great place to live, work and visit help make the future bright and prosperous. Annual events include:

Art on the Avenue held on the 3rd Saturday of June each year. The event showcases Penn Avenue galleries and artistsian from around the country. Food stands, entertainment and childrenís activities compliment the event. 10AM-7PM.   

 Fall Festival on the Avenue held on the 3rd Saturday of September each year.  Enjoy plenty of live music along Penn Avenue as you browse local shops' sidewalk sales.  Local restaurants offer specialty foods and a beer garden is set up under tents in the West Reading Shopping Center parking lot.  Children's activities and much more. 12PM-9PM. 

Holiday Glow Celebration begins on Black Friday and continues through Christmas Eve. The event celebrates the cultural diversity of the wider community and includes events and activities sponsored by churches, fraternal clubs, institutions and businesses. The annual tree lighting ceremony, the arrival of Santa, window mimes, business open houses, church concerts, caroling and model railroad displays are just a few of the many delights scheduled. Various dates and hours. 

 Sponsor an Event raise the profile of  your business and organization by supporting our well attended events.  Sponsorship packages are available at various levels and are quite affordable offering you a great return on investment. Please call 610.685.8854 for more information.

West Reading Community Revitalization Foundation
500 Chestnut Street
West Reading, PA 19611

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