 Promotion & Marketing
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FIRST THURSDAY
ON PENN
The first Thursday of every month is a special
time on Penn Corridor. Take a ride (or a walk) on Penn Street in
Reading or Penn Avenue in West Reading and Wyomissing and take
advantage of everything the Corridor has to offer. Visit cool shops, go
to great restaurants, and explore arts and entertainment venues.
Just look for the bright pink balloons. Wherever
you see them, you'll know it's part of the excitement of Thursday on
Penn.
For a full schedule of Penn Corridor
events, click here.
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Managing annual community events
that celebrate the town, it�s history and it�s future are an integral
part of the Foundation�s work. Improving West Reading�s image and
presenting the Borough as a great place to live, work and visit help
make the future bright and prosperous. Annual events include:
  Art on the Avenue
held on the 3rd Saturday of June each year. The event
showcases Penn Avenue galleries and artistsian from around the country.
Food stands, entertainment and children�s activities compliment the
event. 10AM-7PM.
Fall Festival on the Avenue held on
the 3rd Saturday of September each year. Enjoy plenty of live music along Penn Avenue as
you browse local shops' sidewalk sales. Local restaurants offer
specialty foods and a beer garden is set up under tents in the West
Reading Shopping Center parking lot. Children's activities and
much more. 12PM-9PM.
 Holiday Glow Celebration begins on
Black Friday and continues through Christmas Eve. The event celebrates
the cultural diversity of the wider community and includes events and
activities sponsored by churches, fraternal clubs, institutions and
businesses. The annual tree lighting ceremony, the arrival of Santa,
window mimes, business open houses, church concerts, caroling and model
railroad displays are just a few of the many delights scheduled.
Various dates and hours.
Sponsor
an Event raise the profile of your business and organization
by supporting our well attended events. Sponsorship packages are
available at various levels and are quite affordable offering you a
great return on investment. Please call 610.685.8854 for more
information.
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