It's a Wonderful Life on the Avenue!
 
SPECIAL HOLIDAY HOURS
bullet Thursday & Friday - Open until 7PM
bullet Saturday - 10AM-6PM
bullet Sunday  - 12PM-5PM
BLACK FRIDAY

Friday, November 23, 2012

 

Look for special Black Friday sales and promotions along the avenue. Don't miss the Black Friday Shuttle to the Reading Public Museum!

SMALL BUSINESS SATURDAY

Saturday, November 24, 2012

 

National initiative declaring a day to support the local businesses that create jobs, boost the economy, and preserve neighborhoods around the country. Initiative was created by American Express. Learn more at www.ShopSmall.com or www.facebook.com/SmallBusinessSaturday. Pledge your support and shop in West Reading!

82ND Annual Tree Lighting & Music Celebration

Friday, November 30, 2012 6PM - West Reading Traffic Circle (5th & Reading Avenues)

 

The annual tree lighting officially kicks-off the Holiday Glow Celebration. The entire family will enjoy this enchanting event. You'll have a jolly good time enjoying music by local students and community groups. Santa and Mrs. Claus will make a special appearance, arriving on one of West Reading's fire trucks.  

 

Join us on the avenue after the tree lighting for old world refreshments and strolling entertainment featuring:

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Characters from the Genesius Theatre's "Annie" Cast

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Brass Quintet

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Characters from "A Christmas Carol"

 

Don't forget to bring your camera! Santa and Mrs. Claus will be visiting the winter wonderland that magically appears at St. James church during the Christmas season.

Carriage rides
Celebrate an old-fashion "Winter Wonderland" along the avenue with horse-drawn carriage rides.

$10 per person Children under 3 FREE
Pick-up and Drop-off at 544 Penn Avenue
Purchase tickets at Sweet Surprises - 610.373.2121

Carriage Rides will be held from 6PM to 10PM on the following nights:

bullet Friday, November 30, 2012
bullet Thursday, December 6, 2012
bullet Friday, December 7, 2012
bullet Friday, December 14, 2012
bullet Friday, December 21, 2012
WEST READING Holiday Glow SCAVENGER HUNT

Runs Saturday, December 1, 2012 through Friday, December 21, 2012 12PM


Pick up your scavenger hunt form at participating businesses or click here to download and print. Win gift certificates & prizes from West Reading businesses and an over night accommodation at the Courtyard by Marriott Reading/Wyomissing! See form for complete details. Winner will be announced on Friday, December 21st at 6PM in front of Sweet Surprises (544 Penn Avenue.)

2nD Annual RUN SANTA RUN - 5K Run and Kid's Fun Run

Saturday, December 1, 2012 8:30AM - A Running Start (705 Penn Avenue)

Thank you to all Run Santa Run participants. Click here to see the results from this year's race!

 

Come dressed as Santa or an Elf and run through beautiful West Reading! Merchants will be out cheering you on as you finish the race providing refreshments afterwards!

 

5K Participants receive jingle bells, t-shirt and refreshments following race! Kids Fun Run for children under 12, receive jingle bells and goodie bags!

 

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$20 entry fee must be postmarked by November 9th -  $25 after November 9th, including day of race (including long sleeve t-shirts while supplies last)

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$10 entry fee for .5 mile Kid’s Fun Run postmarked by November 9th, $12 after November 9th, including day of race

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Professionally timed by Pretzel City Sports, results posted on website following race!

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 Start at A Running Start, finish in front of the Rite Aid parking lot

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Rain or shine event, no refunds under any circumstances

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 Awards presentation and door prizes following the race

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Registration begins at 8:30AM, kid’s run at 9:30AM, 5K at 10:00AM

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T-shirts for all entrants registered by November 9th, all others while supplies last, including race day

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Questions? Contact A Running Start at 610.320.9097 or [email protected]

Pre-registration packet pick-up available on Friday, November 30th 10AM-6PM at A Running Start! 

Awards:  Awards presented to the top 3 Male and Female finishers and to the top three finishers of each age group (overall finishers, not eligible for age division awards). Male and female age groups: U15, 16-19, 20-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-69, 70 and over.

 

Click here to download a preregistration form.

Ladies Night Out

Thursday, December 6, 2012 6PM-8PM

 

Visit the unique shops and boutiques in West Reading and fill out your Wish List!

MRS. CLAUS CONTEST

Thursday, December 6, 2012 8PM

 

Dress up as Mrs. Claus and join us at Chef Alan's American Bistro located in the West Reading Shopping Center for the 1st Annual Mrs. Claus competition. Featuring specialty drinks and snacks at discounted prices for anyone that enters the contest! Judges will be choosing 1st, 2nd, and 3rd place winners based on Authenticity, originality, and sex appeal.

First Place: Approximate Value: $475.00

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Chocolate Champagne Bottle from Sweet Surprises

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Stuffed Teddy Bear from West Reading Drug Store

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Vanilla Soy Candle from Hello Blue Bird

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Sterling “Heart Ring” from Justin Bortz Jewelers

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Angelique de Paris Ring from Charles Hutcheson Fine Jewelry

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Mrs. Claus Award Medal from Awards & More

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Shellac Manicure from Tina’s Salon & Day Spa

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$25 Gift card from LiLiBea’s

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$20 Gift Certificate from Delish

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$25 Gift card from The West Reading Tavern

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Sunday Brunch for two at Bistro 614

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Red Dice air freshener from Vertigo Music

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$25 Gift Card from Bella Jules

Second Place: Approximate Value: $240.00

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Glass Pendant and necklace from Dragonfly Studio and Gallery

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Redken Shampoo and Conditioner from On the Fringe

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Tina’s Maximum Moisture

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$20 Gift Certificate from Firefly on Penn

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$20 Gift card from She

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6 Jumbo Cupcakes from Hauté Chocolate Café

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$25 Gift Certificate to Georgio’s Pizza

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$25 Gift Certificate from Earth Rhythms

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$25 Gift Certificate to A Running Start

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Carlos Santana Hat from Sharp Dressed Man

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Funky Fresh Devil Ducky Air Freshener from Vertigo Music

Third Place: Approximate Value: $125.00

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A set of six photo coasters from Van’s Café

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Dangle Earrings from Designing Women Boutique

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$25 Gift Certificate from 1UP Collectibles

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$15 Gift Certificate from Celtic Myth and Moonlight

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$25 Gift Certificate from Aladdin Mediterranean Restaurant

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$10 Gift Certificate from Wise Owl Bookstore

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$10 Gift Card from Cafe Harmony

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Rubber Bracelet from Vertigo Music

MENS NIGHT OUT

Thursday, December 13, 2012 6PM-8PM

 

Penn Avenue's small businesses owners offer personalized service to help take the difficulty out of your holiday shopping. Follow-up on that special someone's holiday Wish List and enjoy special activities along the avenue. End your evening at the Courtyard by Marriott, just in time for the Eagles kick off at 8:20PM, half price beer specials, and free appetizers!

HOLIDAY BAR CRAWL

Friday, December 14, 2012 6PM

 

You must donate a new, unwrapped toy for "Toys for Tots" to participate. Call 610.373.1101 for more details.

IT'S THE END OF THE WORLD ... SO WEAR AN UGLY SWEATER PARTY

Friday, December 21, 2012

 

Wear your ugliest Christmas sweater while shopping at participating merchants and receive special holiday discounts. Enjoy appetizers and refreshments while you shop.

LAST MINUTE SATURDAY

Saturday, December 22, 2012

 

Enjoy cocktails and munchies while you finish up your Christmas shopping on the Avenue.

SPECIAL PROMOTIONS FROM YOUR
FAVORITE WEST READING Businesses

All Season Long
Dragonfly Studio and Gallery
398 Penn Avenue -
610.376.7176

Holiday Hours: Tuesday-Saturday 12PM-8PM, Sundays 12PM-4PM. Fire dancing every Friday after dark. Body Piercing Special: Buy 1 get the 2nd 50% off (get two for you or bring a friend.) Purchase a gift certificate and receive and additional $20 FREE! 10% off all glass art products.

Mike's Taste of Philly
449 Penn Avenue, Rear - 610.898.1331

Holiday Hours: Monday-Thursday 11AM-8PM, Friday & Saturday 11AM-9PM, Sunday 12PM-6PM.

Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

Holiday Hours: Monday-Wednesday 10:00AM-5:30PM, Thursday-Friday 10:00AM-8:00PM, Saturday 10:00AM-5:00PM, Sunday 12:00PM-4:00PM.

West Reading Drug Store
538 Penn Avenue - 610.375.4366

Refreshments.

Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Holiday Hours: Tuesday-Wednesday 11AM-5PM, Thursday 11AM-8PM, Friday 11AM-9PM, Saturday 11AM-5PM, Sunday 11AM-4PM.

Hello Bluebird
609 Penn Avenue - 610.750.6642

Follow us on Facebook for special holiday specials and activities.

Celtic Myth and Moonlight
641 Penn Avenue - 610.685.2307

Open Sundays 12PM-4PM November 25th through December 23rd! 15% off our purchase of $30 or more the entire month of December. Visit www.celticmythmoon.com
to get your coupon.

A Running Start
705 Penn Avenue - 610.320.9097

Gift registry and personalized shopping for the holiday season.

The Woman’s Exchange of Reading
720 Penn Avenue - 610.373.0960

Holiday Hours: Monday, Wednesday, and Friday 10AM-4PM. Thursday & Friday 10AM-7PM, Saturday 11AM-5PM. "Like" us on Facebook!


Special Dates to Remember
BLACK FRIDAY
Friday, November 23rd

Friday, November 23rd 10AM-8PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

10% off any Lampe Berger home fragrance.

Friday, November 23rd 11AM-9PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

SMALL BUSINESS SATURDAY
Saturday, November 24th

Saturday, November 24th 10AM-5PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

10% off any Lampe Berger home fragrance.

Saturday, November 24th 11AM-5PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Saturday, November 24th
West Reading Drug Store
538 Penn Avenue - 610.375.4366

25% off all Christmas items (sale items excluded.) Refreshments.

Saturday, November 24th 9:30PM
West Reading Tavern and Restaurant
606 Penn Avenue - 610.376.9232

Live music by Ashley and Mr. Fritz.

Saturday, November 24th
Celtic Myth and Moonlight
641 Penn Avenue - 610.685.2307

10% off your entire purchase
. Come celebrate Small Business Saturday and enjoy baked goods as you take advantage of holiday savings!

Saturday, November 24th
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Small Business Saturday. 20% off any earring purchase.

82ND ANNUAL TREE LIGHTING
Friday, November 30th 6PM

CARRIAGE RIDES
Friday, November 30th 6PM-10PM

Friday, November 30th 5PM-8PM
Tina’s Salon & Day Spa
404 Penn Avenue - 610.374.5991

Help bring Christmas to children in need ... have your picture taken with the US Marines when you drop off a new, unwrapped toy to support "Toys for Tots!"

Friday, November 30th
Mike's Taste of Philly
449 Penn Avenue, Rear - 610.898.1331

Following the tree lighting stop by for FREE hot chocolate and sampling of our new fresh cut French fries! Also, featuring specials that you don't want to miss!

Friday, November 30th
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

Free snacks and refreshments following the tree lighting.

Friday, November 30th 11AM-9PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Friday, November 30th
St. James Church
644 Penn Avenue - 610.372.2034

The church will transform into a winter wonderland to welcome Santa and Mrs. Claus! Hot cocoa and homemade cookies for everyone after the tree lighting. Visit Santa ... don't forget your camera! Don't miss the live nativity outside the church.

Friday, November 30th
A Running Start
705 Penn Avenue - 610.320.9097

Run Santa Run packet pick up.

Friday, November 30th
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Tree Lighting. 20% off any item with rhinestones.

RUN SANTA RUN
Saturday, December 1st 8:30AM

Delish
426 Penn Avenue - 610.921.9922

Donate a new, unwrapped toy for the Toys for Tots drive and receive a FREE cupcake!

Saturday, December 1st 10AM-5PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

15% off for all Run Santa Run runners.

Saturday, December 1st 11AM-5PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Saturday, December 1st 9:30PM
West Reading Tavern and Restaurant
606 Penn Avenue - 610.376.9232

Live music by Dave and Rod.

Saturday, December 1st
A Running Start
705 Penn Avenue - 610.320.9097

Run Santa Run specials.

Saturday, December 1st
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Run Santa Run. Bring in your race number and receive a free gift with purchase.

Monday, December 3rd 5PM-9PM
Tina’s Salon & Day Spa
404 Penn Avenue - 610.374.5991

Mens Nite. Find that perfect gift for that special someone ... enjoy free gift wrapping, live models, personal shoppers, cocktails, appetizers, and complimentary services.

LADIES NIGHT OUT
Thursday, December 6th 6PM-8PM

CARRIAGE RIDES
Thursday, December 6th 6PM-10PM

MRS. CLAUS CONTEST
Thursday, December 6th 8PM

Thursday, December 6th 6PM-8PM
Justin Bortz Jewelers
438 Penn Avenue - 610.373.1101

Pink champagne for the ladies.

Thursday, December 6th 6PM-8PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

Ladies night out. Cocktails, wish lists, and free gifts.

Thursday, December 6th
West Reading Drug Store
538 Penn Avenue - 610.375.4366

10% off all gift items (sale items excluded.) Refreshments.

Thursday, December 6th 6PM-8PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

First Thursday Gallery Night:
Ladies Night. Stop by to fill out your wish list.

Thursday, December 6th
A Running Start
705 Penn Avenue - 610.320.9097

Ladies Night. Wine & cheese and personalized shopping.

Thursday, December 6th
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Ladies night. Pink champagne and chocolates. Bring a new customer to She and receive a discount.

CARRIAGE RIDES
Friday, December 7th 6PM-10PM

Friday, December 7th 5:30PM-8:00PM
Sweet Surprises
544 Penn Avenue - 610.373.2121

Suzuki Violinists Annual Christmas Show in the window of Sweet Surprises.

Friday, December 7th 11AM-9PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Monday, December 7th
St. James Church
644 Penn Avenue - 610.372.2034

C
raft night!

Saturday, December 8th 1PM-4PM
Sweet Surprises
544 Penn Avenue - 610.373.2121

Suzuki Violinists Annual Christmas Show in the window of Sweet Surprises.

Saturday, December 8th 7:00PM
Scottish Rite Masonic Cathedral
301 South Seventh Avenue

Tuba Christmas Concert & Event. Tuba and euphonium players are invited to participate. Registration at 5:00PM. 

Saturday, December 8th and
Sunday, December 9th 6PM-8PM
Scottish Rite Masonic Cathedral
301 South Seventh Avenue

Holiday Happenings at the Cathedral! Free and open the the public. Holiday displays, Santa Claus, fish pond, clowns, refreshments, tattoos, live nativity, and model railroad displays (come early ... model railroad display opens at 5PM.)

MEN'S NIGHT OUT
Thursday, December 13th 6PM-8PM

Thursday, December 13th 6PM-8PM
Justin Bortz Jewelers
438 Penn Avenue - 610.373.1101

Sam Adams Winterfest Beer for the guys.

Thursday, December 13th 6PM-8PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

Men's night out. 10% off your honey's wish list item.

Thursday, December 13th
West Reading Drug Store
538 Penn Avenue - 610.375.4366

10% off all gift items (sale items excluded.) Refreshments.

Thursday, December 13th 6PM-8PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Men's Night. Wish lists available. Treats.

Thursday, December 13th
A Running Start
705 Penn Avenue - 610.320.9097

Men's Night. Beer, personalized shopping, and fashion show.

Thursday, December 13th
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Mens Night. "Men Only" receive 20% off your purchase and enjoy a beer while you shop.

HOLIDAY BAR CRAWL
Friday, December 14th 6PM

CARRIAGE RIDES
Friday, December 14th 6PM-10PM

Friday, December 14th 5:30PM-8:30PM
Sweet Surprises
544 Penn Avenue - 610.373.2121

Suzuki Violinists Annual Christmas Show in the window of Sweet Surprises.

Friday, December 14th 11AM-9PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Friday, December 14th 10AM-8PM and Saturday, December 15th 10AM-5PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

Angelique de Paris Holiday Trunk Show. Cocktails and show specials.

Saturday, December 15th 8:00PM
Scottish Rite Masonic Cathedral
301 South Seventh Avenue

"December's Rose" ... a play in two acts. Presented by the Scottish Rite Players.

Saturday, December 15th 9:30PM
West Reading Tavern and Restaurant
606 Penn Avenue - 610.376.9232

Live music by Fahad and Kelly.

Saturday, December 15th and
Sunday, December 16th 6PM-8PM
Scottish Rite Masonic Cathedral
301 South Seventh Avenue

Holiday Happenings at the Cathedral! Free and open the the public. Holiday displays, Santa Claus, fish pond, clowns, refreshments, tattoos, live nativity, and model railroad displays (come early ... model railroad display opens at 5PM.)

IT'S THE END OF THE WORLD ...
SO WEAR AN UGLY SWEATER

Friday, December 21st

CARRIAGE RIDES
Friday, December 21st

Friday, December 21st 6PM-10PM
Justin Bortz Jewelers
438 Penn Avenue - 610.373.1101

Our very special holiday champagne party.

Friday, December 21st 11AM-9PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Friday, December 21st
LiliBea's
613 Penn Avenue - 610.685.6685

Wear your ugliest sweater to LiliBea's 12/21/12 for drinks, snacks, festive tunes and get a free thong too!

Friday, December 21st
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Ugly Sweater Party. Wear your ugliest holiday sweater and receive 20% off any one item.

Friday, December 21st 6PM-8PM
Bella Jules
700 Penn Avenue - 610.208.0600

'tis the season to rock ugly sweaters. Drinks, appetizers, and prizes awarded for the ugliest sweaters!

LAST MINUTE SATURDAY
Saturday, December 22nd

Saturday, December 22nd 10AM-5PM
Charles Hutcheson Fine Jewelry
512 Penn Avenue - 610.372.6468

Last Minute Shopping. Free gift, hot chocolate, and Christmas cheer.

Saturday, December 22nd 11AM-5PM
Art Plus Gallery
604 Penn Avenue - 610.375.9122

Affordable American made products created by local artists. Light refreshments.

Saturday, December 22nd 9:30PM
West Reading Tavern and Restaurant
606 Penn Avenue - 610.376.9232

Live music by Mercury Crush Acoustic.

Saturday, December 22nd
She . . . A Fashion Accessory Experience
715 Penn Avenue - 610.376.5SHE

Last Minute Saturday. Surprise special sale!

Monday, December 24th 7PM
St. James Church
644 Penn Avenue - 610.372.2034

Christmas Eve service and caroling outside the church!
 


Help Promote Holiday Glow Celebration!
bullet Holiday Glow Celebration Business Participation Form - Deadline November 16th
bullet "Like" us on Facebook
bullet Register for Small Business Saturday to get free promotional materials for your business!
bullet "It's a Wonderful Life on the Avenue" Postcards & Posters (8.5" x 11" or 11" x 17")
bullet Carriage Ride Posters & Bag Stuffers
bullet Mrs. Claus Contest Poster
bullet Wish Lists (Holiday Glow, Ladies Night Out, Naughty or Nice, and Love West Reading)

West Reading
Farmers' Market

First Thursday
on Penn

Wyomissing K-6
Mother-Son Dance

Holiday Glow
Celebration

Tree Lighting and
Music Celebration

Small Business
Saturday

Ladies
Night Out

Mrs. Claus
Contest

Carriage Rides
12/6, 12/13, 12/20

Run Santa Run

West Reading Community Revitalization Foundation
500 Chestnut Street
West Reading, PA 19611

 Love West Reading?
Click here to visit our community website!

West Reading Police Blotter

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