Celebrate the Season on the Avenue!
SPECIAL HOLIDAY HOURS
bullet Thursday & Friday - Open until 7PM
 
bullet Saturday - 10AM-6PM
 
bullet Sunday  - 12PM-5PM
Schedule of Events

Black Friday Passport Shopping Event  
Shoppers take their �passports� to participating businesses to be stamped and entered to win a basket of goodies (Holiday Glow �passports� are available at all participating restaurants and shops.  You can now download and print your own passport!  Click here to download a Dining Passport or click here to download a Shopping Passport.)

 

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Carriage Rides 5PM-8PM - $5 per person - Pick-up and drop-off at 544 Penn Avenue
 

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Look for Santa Strolling the Avenue between 5PM and 8PM.
 

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Free Tea at Across the Pond (602 Penn Avenue.)
 

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Stop at She located at 715 Pen Avenue during their 4 hour door buster sale.  30% off everything plus a free gift with purchase.  After noon 20% off.  Shop at She Sundays now through December and enter to win a free gift card and prizes. 


Men�s Night - Thursday, December 3rd

Special offers to the gentlemen.

 

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Shopping for Dudes and for the Ladies that put up with them . . .
(Kensington Tobacconist - 450 Penn Avenue 5PM-8PM)

Displaying a collection of holiday gifts available from select West Reading Businesses, including:
   Kensington Tobacconist - 450 Penn Avenue
   Sharp Dressed Man - 12 South Fifth Avenue

And, for gift ideas for the women in your life, these local shops will be on hand to display some of their merchandise and services:
   Tina�s Salon and Day Spa - 404 Penn Avenue
  Justin Bortz Jewelers - 438 Penn Avenue
   Taste Buds on the Avenue - 530 Penn Avenue
   Sweet Surprises - 544 Penn Avenue
   LiliBea's - 548 Penn Avenue, Second Floor
   Heartfelt Hands Day Spa - 619 Penn Avenue
   Bella Jules - 700 Penn Avenue

Live Fashion Show
Featuring menswear from Sharp Dressed Man and ladies loungewear from LiliBea's
PRE-REGISTRATION REQUIRED!

COMPLIMENTARY BEVERAGES AND APPETIZERS!
 

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Girls Night Out - Firefly on Penn (508 Pen Avenue)
Light snacks and cocktails. 
 

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Open House with Artist Gus Fink at La Retro Gifts (514 Pen Avenue) 6PM-8PM
Gus will be at La Retro Gifts to sign his toys.  Children and adults of all ages love his plush art-toys so this is a great opportunity to get a gift signed by the artist.  Gus will also have original art and prints displayed for sale.  Plush art-toys are available to purchase and are priced from $14.99-$19.99.  Our customers will be offered the opportunity to enter their names into a drawing for some awesome prizes.  For the men out shopping this is a great opportunity to purchase items for their children, grandchildren, nieces and nephews. 
 

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Live music by Obsession 7PM-10PM
Located in the dining room of Chef Alan's American Bistro. 
Enjoy a beverage, dine and dance. 

 

Tree Lighting Ceremony and Family Night - Friday, December 4th

Coat donations at participating businesses.

 

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Borough of West Reading's 78th Annual Tree Lighting and Music Celebration 6PM
(West Reading Traffic Circle - 5th and Reading Avenues, West Reading)

Performances by:
   West Reading Elementary School's Spartan Singers
   Wyomissing High School's Camerata Singers
   Special solo performance by West Reading resident Caroline Snyder

Special Appearance by:
   Santa and Mrs. Claus arriving on the West Reading Fire Truck with candy for all!
 

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Community Christmas Caroling immediately following the tree lighting!
All are invited!  Complimentary hot chocolate, coffee, tea and cookies will be provide to carolers by the Hard Bean Cafe, West Reading.  
 

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Meet and Greet Santa and Mrs. Claus!
After the Tree Lighting, join Santa at Berkshire Bank (located in the West Reading Shopping Center) for cookies and drinks!  You are invited to bring your own cameras to capture a special moment with Santa!
 

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Children are Invited to Create a Gift Wish List at La Retro Gifts (514 Penn Avenue)
We will keep wish lists on hand for their family and friends to check when they come in to shop for gifts. 
 

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Carriage Rides 5PM-8PM
$5 per person - Pick-up and drop-off at 544 Penn Avenue


Pet Day - Saturday, December 5th

Pet photos with Santa and pet food donation (benefiting the Humane Society of Berks County) for discounts or free gift at participating businesses. 

 

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Pet Photos with Santa 10AM-5PM
Located between Spoil 'Em Rotten Pet Boutique (402 Penn Avenue) and Tina's Salon & Day Spa (404 Penn Avenue).

 

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Help a homeless animal this season. 
Donations of kitty liter, dog and cat treats and canned cat food will be taken by participating Penn Avenue merchants. Donations will benefit the Berks County Humane Society. 

 

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Pets will be strolling Penn Avenue throughout the day in their holiday finest. 

 

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Bring your pet and join in the fun!
 

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Live music by Mike and Natalie 7PM-10PM
Located in the dining room of Chef Alan's American Bistro.
Enjoy a beverage, dine and dance. 
 

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The Suzuki Violinist under the direction of Crystal Kowalski
Performing Holiday Selections 1PM-4PM in the window of Sweet Surprises
(544 Penn Avenue.) 
Stop by and listen to the children play!
 

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Make a donation to the Humane Society of Berks County - Receive a Discount
From Across the Pond (602 Penn Avenue) is offering a 5% discount when customers make an in-store donation to the HSBC.  Stop in for FREE tea!

 


Friends And Family Day - Thursday, December 10th 
 

Participating businesses will offer discounts.

 

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Holiday Glow Friends and Family Discount at La Retro Gifts (514 Penn Avenue)
Tell us you want your Holiday Glow Friends and Family discount and received 10% off your purchases. 
 

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Live music by Chuck Cahoe 7PM-10PM
Located in the dining room of Chef Alan's American Bistro. 
Enjoy a beverage, dine and dance. 


Ladies Night - Thursday, December 17
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Special offers for our lady shoppers.
 

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Enter to Win a $25 Gift Card From La Retro Gifts (514 Penn Avenue)
 

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Live music by Slick Kitty 7PM-10PM
Located in the dining room of Chef Alan's American Bistro. 
Enjoy a beverage, dine and dance. 


Last Minute Shoppers Frenzy - Thursday, December 24th
Call Individual Shops for Hours.
 

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We're here to help you choose gifts for your last minute gift needs!
Stop by La Retro Gifts (514 Penn Avenue)


Check Back Soon for More Activities!

ATTRACTIONS
Carriage Rides

Once again West Reading will host carriage rides.  Rides are $5 per person.  Pick-up and drop-off will be located at 544 Penn Avenue on the following nights:

bullet Friday, November 27th 5PM-8PM
bullet Friday, December 4th 5PM-8PM
bullet Friday, December 11th 5PM-8PM
bullet Friday, December 18th 5PM-8PM


Santa Claus is Comin' to Town!


Look for Santa Strolling the Avenue on Friday, November 27th between 5PM and 8PM. 


Special Visit from Frosty the Snowman and
Rudolph the Red-nosed Reindeer

Look for Frosty the Snowman and Rudolph the Red-nosed Reindeer strolling the Avenue on Friday, December 11th between 5PM and 8PM. 


SPECIAL PROMOTIONS FROM YOUR
FAVORITE WEST READING Businesses
Now through December 24th
United Artists Salon and Spa
299 Penn Avenue

Gift card promotion - with every $75 in gift cards purchased, receive a free spa service gift certificate to use or share.  Great selection of spa services.  More details at the salon.

Sunday, December 6th 1PM-4PM
Sweet Surprises
544 Penn Avenue

Continuing with our Holiday Tradition . . . The Suzuki Violinists, under the direction of Crystal Kowalski, will perform Holiday Selections in the window of our shop.  Stop by and listen to the children play!

Monday, December 7th 5PM-9PM
Tina�s Salon and Day Spa
404-406 Penn Avenue

Mens Nite.  Gentlemen are invited . . . Cocktails, appetizers, and personal shoppers.  Live mdels showing the latest fashions from Just Gorgeous Boutique located on the second level of Tina's Salon. 

Thursday, December 10th through
Sunday, December 13th

Charles Hutcheson Fine Jewelry
512 Penn Avenue

Angelique de Paris Holiday Trunk Show.

Saturday, December 12th 1PM-4PM
Sweet Surprises
544 Penn Avenue

Continuing with our Holiday Tradition . . . The Suzuki Violinists, under the direction of Crystal Kowalski, will perform Holiday Selections in the window of our shop.  Stop by and listen to the children play!

Saturday, December 12th
From Across the Pond
602 Penn Avenue

Free Tea!

Saturday, December 12th through
Thursday, December 24th
Haut� Chocolate Caf�
711 Penn Avenue

"The Twelve Days of Haute Chocolate"

12th
 
25% off all loose leaf tea boxes
13th
 
Free coffee or tea with purchase
14th
 
Free mini chocolate dome with $5 purchase
15th
 
20% off 4 & 9 piece holiday truffle boxes
16th
 
Free hot chocolate with $10 gift certificate purchase
17th
 
20% off Yule log purchase for Dec. 24th purchase
18th
 
20% off your entire purchase from 4-7PM
19th
 
Haute Hot Chocolate tins 30% off
20th
 
Chocolate shoes $25 (limited quantity) originally $35
21st
 
Free $5 gift certificate with $20 gift certificate purchase
22nd
 
25% off Norman Love Confections
23rd 
20% off all gift baskets
24th 
20% off all chocolate bars

Sunday, December 13th 1PM-4PM
Sweet Surprises
544 Penn Avenue

Continuing with our Holiday Tradition . . . The Suzuki Violinists, under the direction of Crystal Kowalski, will perform Holiday Selections in the window of our shop.  Stop by and listen to the children play!

Saturday, December 19th 7PM-10PM
Chef Alan�s American Bistro
525 Penn Avenue

Live music by Chuck Cahoe in the dining room.  Enjoy a beverage, dine and dance. 

Saturday, December 19th
From Across the Pond
602 Penn Avenue

Free Tea!

West Reading Businesses, click here to send information about your Holiday Glow activities. 

West Reading
Farmers' Market

First Thursday
on Penn

National
Night Out

Elm Street Summer
Block Party

"Let's Paint the Town"
UW Day of Caring

Save the Date:
Sat, Sept 21st

West Reading
Flea Markets

Holiday Glow
Celebration

Run Santa Run

Berks County Solid
Waste Authority

West Reading Community Revitalization Foundation
500 Chestnut Street
West Reading, PA 19611

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